Tag Archives: Basketball

Pepsi Max – Uncle Drew Chapter 2

Pepsi Max have delivered the second instalment within the Uncle Drew series. The episode sees Uncle Drew (Kyrie Irving) playing a pickup game in LA, partnered by NBA star Kevin Love and basketball legend Bill Russell.

Players and spectators were told they were being filmed for a local TV station.

Similarly to the first episode, the NBA pair steadily take over the game and unleash destruction on their opponents.

Supposedly written and directed by Kyrie Irving himself.

adidas Basketball: The Return of D Rose – Wake Up

Adidas have captured the sheer disbelief felt across Chicago as D Rose’s season came to an abrupt end having torn his ACL in the 2012 playoffs

The commercial showcases the strive and determination of Rose as he battles for recovery in order to emulate his 2011 MVP award winning form.

Rose brings fans across the city back to life as he prepares for his return to the court.

Nike LeBron X “Mita” Custom

Nike LeBron X “Mita” Custom

The Nike LeBron X commemorates the 10 year anniversary between Nike and LeBron. Coming off the back of an NBA Championship with the Miami Heat, the NBA’s MVP award and an Olympic Gold medal with the USA, LeBron continues his success in 2012 with the release of the Nike LeBron X.

Nike Say:
‘Inspired by the creation and beauty of a diamond, the metaphoric comparisons run parallel to James’ career. Diamonds form between the Earth’s crust and super-heated core, where intensity changes the structure of carbon over time. Under extreme pressure and temperature, carbon then becomes diamonds.’

‘Heat, time and pressure are three things James has faced, and they act as the shoe’s inspiration. Although a refined diamond is beautiful, it takes work to get there – it starts as a dull rock. Over time, it gains clarity and sharpens with multiple facets.’

This particular shoe (pictured) completes Mache’s Black Friday trilogy. The ‘MITA’ custom incorporates elephant print accents, a snakeskin inspired toe box, 3M reflective panelling, and rainbow speckled midsoles.

A resounding shoe both on and off the court.