Category Archives: Marketing

Unlock the 007 in you – Coke Zero

Coke Zero launched the following challenge to coincide with the release of the new James Bond: Skyfall movie. Coke challenged unsuspecting customers to reach a particular platform within 70 seconds having purchased Coke Zero from a nearby vending machine. Completion of the challenge resulted in the customer receiving free tickets for the new movie.

The clip has seen over 9 million YouTube views which has added value to the Coke Zero brand while adding to the buzz behind the new movie.