Red Bull Kluge – The Athlete Machine

A truly inspirational video exemplifying Red Bull’s new ‘buzz’ marketing strategy. The strategy relies predominantly on WOM (word of mouth) and adds hype to the brand through sponsoring extreme sports such as F1, Skateboarding and the hugely successful Space Jump. This particular video features a contingent of the worlds best action sports stars who are each endorsed by the brand.

A must watch for all!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s